Trocadéro Advisors is a Sales Enablement Agency based in Paris
We work with people and organizations who want to improve customer engagement and achieve better results.
Our work is guided by a systematic approach to applying purpose, goals, resilience, and basic principles.
We create a customer oriented Mindset
By working with us, our clients will develop greater confidence in achieving their objectives, to delivering results and to growing customer relationships
We offer coaching for senior executives, speaking engagements, and mentoring
We work with corporates, startups/SMEs, and nonprofit organizations, as well as individuals
We address the specifics of the French, German, European, and North American markets
We tailor our mission to your needs, focusing on themes such as
Sales
B2B Sales to Corporates
Create & close large deals
Negotiation
B2B & B2C Startups & SME
Fundraising
Business development
Strategic Partnerships
Selling as a startup or SME
New Business Models
Go-to-market planning
Set up a startup
Account Management
Community Building
Customer councils
Client retention
Networking
Event Management
Personal development
Career Development
Growth Strategies
Focusing
Grief
We start with the "Why"
What is the motivation?
What is the driving force? What is the Purpose?
How do we go beyond an USP or value proposition?
The real value is at the core of the “customer story”
Now, let's write the pitch!
Next what do we want to accomplish
What is the goal? What is our ambition?
How far do we want to throw the ball?
What direction do we want to take on our journey?
How much do we want, and what is the timeline?
What's the game plan? Are we on the same page?
Now let's write the plan, build the relationship and create the deal!
Let's get it done
Once the purpose and goal are set, the hard part begins: It's the sales cycle. It's project management. It's training...
With all the ups and downs, setbacks, and surprises, perseverance is essential as the reward comes at the end!
It's about perseverance and resilience! Now, let's close the deal and get it done!
Our Approach
We start with 3 key elements: purpose, goals, resilience
You own your destiny
Hammerstein classified his staff in 4 categories
Goals are essential
"Live the music that plays within you."
Everything has its time. There's no turning back
70% day-to-day and 30% mid- to long-term
Think always yes, if instead of no, but
There's no such thing as bad news, only surprises
You’ve to ask for a yes
How much and when?
Losing is not an option—really? Rather, never give up!
Don't ask for permission; ask for forgiveness
There is only one number one priority
Focus on three key messages and it's all about the next step!
There are no shortcuts
Activities are not accomplishments
HPV cancer
HPV cancer changed my life
After my late wife died of HPV-caused cancer in 2016, I knew I could never go back to my previous life and career
One way to find a new reason d'être was by contributing to cancer prevention and research through activities I enjoyed and by applying my skills and experience
Motivation
The NWC aims to raise awareness for HPV cancer prevention and to fund research in this area
A significant component of cancer prevention is adopting an active and healthy lifestyle
Rather than preaching, we chose to use sports, particularly cycling, as a means of motivating people to take a proactive approach to cancer prevention
How it got done
Build a community of like-minded cyclists
Forge partnerships with companies in the cycling and healthcare industries, as well as with cancer research labs
Gain visibility on social platforms such as LinkedIn, Strava, Instagram, Facebook
Set up and run a fully digital operated back office
Comply with legal requirements for associations and cycling events
Work with volunteers
Accomplishments
By the end of 2025:
lifetime donations to research will exceed €500,000 ; lifetime participants 2500; >1500+ members LinkedIn; 1500+ members Strava 2500+ followers Instagram
events on 3 continents, 15 cities 1000+ participants
The donations are used to co-finance research projects for HPV cancer at the IGR in Paris and the DKFZ in Heidelberg
The way forward
I will continue my work as an HPV activist, serving as a speaker, panelist, and motivator.
The NWC may branch out locally in different communities and take on new forms. We'll be happy to support any activity that carries out its purpose: "No more HPV cancer" while "living the music that plays within you!"
We've worked with clients in capacities such as
startup founder, consultant, Sales Executive
Moritz Werner
My career is centered on working with customers
Though I love strategy and the long-term view, I always prioritize bringing in business
I initially pursued a career in agriculture before transitioning into management consulting
I then became an Account Manager at SAP in Germany. At SAP I advanced through several roles to serve as Senior Global Sales Executive, based in the US and France, with responsibility for the 20 most important accounts
I concluded my corporate career as an AVP at Salesforce in France
After losing my wife to an HPV-related cancer, I set a goal to contribute to eliminating HPV-related cancers I started The NWC, an association as nonprofit startup, I became an HPV cancer prevention activist
